Every September, Amsterdam becomes the center of the media, entertainment, and technology world. The International Broadcasting Convention (IBC) is widely recognized as the industry’s largest annual event, drawing innovators, decision-makers, and creators eager to discover the future of content. In 2025, IBC takes place from 12–15 September at the RAI Convention Centre, promising four days packed with groundbreaking technologies, insightful talks, and global networking.
This year, CYME will be there too! Looking for a free ticket to IBC 2025? CYME has you covered—claim your free IBC pass (code IBC13194) and join us in Amsterdam!
A Meeting Place for the Broadcast Industry
IBC has been running for half a century: it’s lived through VHS, DVDs, streaming… and still stands as the industry’s most influential event! Each year, it attracts around 45,000 visitors from over 170 countries. The audience spans broadcasters, producers, journalists, technology companies, startups, and students, creating an unparalleled mix of perspectives and expertise.
On the exhibition floor, thousands of companies—from established leaders to agile newcomers—showcase the tools shaping the industry’s future. From next-generation broadcast hardware to AI-driven workflows, immersive production, and sustainable solutions, IBC is often the place where the latest innovations are revealed first.
Many attendees return year after year, and for newcomers, claiming a free entrance to IBC is the perfect way to discover the event.
Conference Highlights
One of the coolest things about IBC is getting direct feedback from the industry’s big players. 300+ speakers sharing insights on AI, 5G, immersive media, business changes, and sustainability.
The program is huge, but a couple of conferences really caught my eye—here are some highlights worth checking out:
- The Evolution of AI: Supercharging Broadcasting with Damian Cronan, CDIO at ABC, exploring how artificial intelligence is transforming production and distribution.
- Integrating Virtual Production to Transform Sports Coverage with John Murphy, BBC Sport, highlighting how cutting-edge workflows are reshaping live broadcasting.
- Shifting Your Tech Stack: Remote Production, Future Proofing, and Strategic Workflows with Jon Roberts, CTO of ITN, addressing how organizations can adapt to fast-moving technological change.
These sessions capture IBC’s spirit: combining thought leadership with real-world strategies that help media organizations stay competitive and resilient.
CYME Showcasing Peakto
But the best part of IBC is getting to meet you in person—we’ll be at Hall 7, Stand C12, and would love for you to stop by. You will have the chance to meet Matthieu Kopp and Thomas Ribreau, the developers behind Peakto. Both will be available for live demonstrations, showing how AI can simplify media organization and accelerate creative workflows.
While CYME is one of many companies pushing innovation forward, its presence highlights how the rise of AI-powered solutions is touching every corner of the media industry—from broadcasting giants to independent creators.
Claim Your Free Pass to IBC 2025
If you’d like to experience IBC for yourself, you can even join for free. Simply use our community code IBC13194 when registering, and your ticket is on us. Don’t miss the chance to get your free IBC entrance pass and explore the future of media technology at IBC 2025.
Inside IBC: The Trends Defining the Industry
For attendees, IBC is more than just an exhibition or a conference. It’s a place to exchange ideas, discover partnerships, and get hands-on with the tools that will shape tomorrow’s media workflows. The event’s international reach makes it a hub for cross-border collaboration and knowledge sharing, ensuring that participants leave not only with new insights but also with connections that fuel future projects.
IBC remains the must-attend destination for anyone invested in media’s future. Whether you’re a broadcaster, a technologist, or a creator looking to stay ahead, don’t miss out on the opportunity to claim your free IBC ticket (code IBC13194) so you can explore the latest innovations in AI, 5G, and immersive media.
